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Category Archives: Search Engine Optimisation
Why Danny Sullivan hates SEO!
In Defence of the Search Engine Optimization Industry Danny Sullivan in a recent post entitled ‘Why People Hate SEO’ highlighted an issue that has bedevilled legitimate SEO practitioners since the beginning of time, well, about the last 15 years since its inception. Charlatans, Cowboys & Snake Oil Salesmen Agreeing with other comment contributors to the post, it has to be … Continue reading
Is Google’s Panda just ‘at it’ or doing its best to make search better?
Google’s Pandas can’t stop breeding! In the last two weeks there has been four updates to Google’s search algorithm. The most recent four are (in date introduced): Panda algorithm update (September 27th): This was a fairly large update which is designed to target low-quality, spun content and primarily content farms Exact Match Domain (EMD) update (September 28th): To reduce the … Continue reading
Posted in Google, Search Engine Optimisation
Tagged google, search engine optimisation (seo)
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Can Rich Snippets boost Ecommerce?
Can Rich Snippets boost Ecommerce ROI? Rich Snippets will be increasingly displayed in search results Rich snippets are the extra information that, when available, show immediately under the title on a search engine listing above the usual meta page description. They give visitors and potential customers an outline of the content of the page they are about to visit. A growing … Continue reading
16 steps to optimise your landing pages
16 steps to better landing pages & five of the biggest mistakes Every page of your web site could be considered a landing page as depending on how effective your search optimisation strategy is a visitor could link to almost any page. Ensuring that page is as relevant as possible and maintains the scent of search is difficult as the exact search … Continue reading
What impact does Social Media Sites have on SEO?
Google+ activity seems to top the list! Although, as the testers admit, the results have no real statistical significance and as such can’t be taken as definitive, they are indicative of what social media platforms just might be worthy of more attention. It’s not surprising that Google+ tops the list of sites which seemed to drive the most SEO value … Continue reading
Posted in Search Engine Optimisation, Social Media
Tagged search engine optimisation (seo), seo, social media
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Rich Snippets in the SERPS
Rich Snippets Last June published a post Google, Yahoo & Bing adopt new web coding microformat highlighting the adoption by the then major search engines of support for Schema.org’s micro-formats. Finished the post with the question:- But the real question is, If we don’t implement the new coding schema, what impact will it have on our search page results rankings? Will pages more … Continue reading
