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Category Archives: PPC
Google video explains the effect of Quality Score (QS)
Much has been discussed, written and explained both here and elsewhere about how Quality Score impacts your Adwords PPC advertising.
Google keeps all things pretty close to their chest so when they make the effort and take the time to give a few insights into their thinking, in this case the Adwords’ Bid Auction process, we should all take the time and make an effort to listen.
Google announces new paid search reporting facilities but there are concerns
On March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels.
Search Funnels introduce a new level of reporting which show, among other data, the ad click and impression behavior that relates to and contributes to the process leading to a final conversion.
Although a welcome addition for PPC paid search marketing the announcement has raised a few concerns from industry professionals as it involves the sharing of conversion data.
10 important elements for landing page design
Not every page a visitor lands on is your home page (which you have probably spent most time getting right).
Organic search results can often point a potential customer to a page deeper into your site (a page that might not be a well optimised).
Landing pages not only important for PPC advertising
What impact does your landing page really have on your PPC campaign
Good landing pages are ones that convert and are highly important to the success of every paid search, PPC campaign.
If your landing page doesn’t match up with your ad copy or the expectation it promised, visitors will become just another bounce statistic and the cost and effort of getting them to click on your ad will be wasted.
But how do landing pages impact on quality score?
11 Ways to waste Money with Adwords
11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order but the more important tend to be closer to the top!