Category Archives: PPC

Google changes ‘Ad’ label – what impact for marketers?

Google New Ad Label

Have you noticed the change to Google Ads? Google started testing in January this year a new ‘Ad’ label and it has now been rolled out globally. This white label with green text and a green outline is replacing the solid green label that was launched in June 2016 . If you haven’t noticed, that may well have been the intention. … Continue reading

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Google, Yahoo & Bing adopt new web coding microformat

How will Schema impact on SEO? On 9 June 2011, it was announced that the web’s leading search engines, Google, Yahoo and Bing, are giving their support to what appears to be a significant update to the way they will be indexing content apparently starting now and in the future. The announcement doesn’t appear to have received any great coverage … Continue reading

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Google: Quality Score – how to improve it!

Quality Score is not a fixed measurement The QS (quality score) shown in your Adwords account is an indicative measure and not an absolute but is an indication of how well Google thinks you’re doing. It is calculated, in real-time, each time a searcher enters a search query and used in the decision if your ad will be shown, what … Continue reading

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Google: PPC Instant Preview – How will it impact CTR?

Google instant serps preview Most browsers (searchers that is) will have used, seen or at least have been aware of the instant preview option available for search results (the little magnifying glass alongside page title). What impact it had on click-through rates (CTR) is difficult to define although it it was suggested that layout, design and overall aethetics might become … Continue reading

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The 10 important elements for landing page design

What are 10 important elements for website landing page design Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right). Organic search results could send a possible customer to a page deeper into your website (a page that may not be as highly optimised, focused or targeted). … Continue reading

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Is Yellow Pages still good value?

Yellow Pages Local Advertising – Is it worth it?

Just received, this morning, new edition of our local Yellow Pages covering the Edinburgh postcode area which includes Central Borders and Livingston areas.

If you have received your own you will have noticed that it is advertised on the front cover as New look, New content, New handy size.

It is indeed a new size and if handy means smaller, it is about a third smaller in page size, then yes ‘new handy size’.

Not sure about the new look as it looks very much like the old one although a new Local pages section has been added at the beginning but that looks about it!

As far as new content is concerned, checking a randomly opened Floor Cleaning & Treatment category there were 4 display ads in old directory but only 3 in the new one (25% less).

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