Category Archives: Inbound Marketing

Is SEO bad? No, but a penalty for over-optimised content!

Google will penalize if you over-optimize! During a recent SXSW panel Google’s Matt Cutts announced that Google has been working on a new penalty that targets over-optimized or overly SEO’ed content. It will penalize sites that optimize for search engine ranking rather than specifically for relevance to entered search terms. Or put another way; not focused on ‘customer satisfaction’. He confirmed that … Continue reading

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The State of Inbound Marketing – Hubspot Report & Webinar

Inbound Marketing in 2012 Hubspot is an acknowledged and leading supplier of inbound marketing automation and marketing software. They are often seen to lead the way in driving the concept that has turned marketing on its head. Inbound Marketing v. Outbound Marketing Traditional or Outbound marketing is predominently broadcast and interruption based seeking to attract the attention of the passer-by … Continue reading

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Are QR codes (quick response) catching on at last?

QR Codes double in use in 2011 Mobile technology provider Nellymoser reported in Adweek that 8% of magazine ads in December 2011 included an interactive quick-response or QR code compared to 3.6% in January. In a survey of the top 100 magazine titles throughout the year there was an increase in the use of QR codes particularly in the beauty, fashion and home sectors … Continue reading

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In 2012 will Google change the way we market on internet?

Is Google becoming the competition? Brian Whalley, search marketer at HubSpot published a blog post on the HBR (Harvard Business School) Blog Network, entitled Google Will Change Web Marketing in 2012, forecasting some of the things Google is doing that will impact on search marketing in 2012 and beyond. He highlighted three areas that will contribute to the changes outlined. … Continue reading

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Search engine optimization–some common misunderstandings

Common misunderstandings about search engine optimization It’s still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site either themselves or use an outside agency, add their preferred keywords to the meta keywords tag, submit it to Google and then sit back and wait on visitors … Continue reading

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Santa Claus–Master Marketer

What Santa Knows About Marketing – And You Should Too Received this article in a newsletter a couple of years ago from Charlie Cook of It might be a few years old now but still topical, practical and good advice for just about any marketing activity so thought would share it again! Regardless of the economic climate Santa always … Continue reading

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