SEO – The shifting sands of optimisation

SEO – The shifting sands of optimisation

What’s important for Search now! Nothing in life is static! And, SEO (search engine optimisation) is not exempt so why do we expect it not to change and continually complain when it does? SEO Ranking Factors – how they correlate to search visibility Search...

That’s how the Cookie crumbles in European Union

Is EU Cookie Law in Disarray? The EU e-privacy directive came into law last year, 25 May 2011, but in the UK it was deferred for 12 months to give site owners the opportunity to comply with the legislation: Can I have a cookie, please?. Hypocrisy appears to reign in...

Understanding Google’s Search Algorithm

Understanding the mind of the search giant SEO’s continually fret over exactly what it is that Google values and what it builds into its algorithm to measure that value. Google drip-feeds snippets of information through folks like Matt Cutts, Google’s Spam Czar, and...