Santa Claus–Master Marketer

What Santa Knows About Marketing – And You Should Too Received this article in a newsletter a couple of years ago from Charlie Cook of MarketingForSuccess.com. It might be a few years old now but still topical, practical and good advice for just about any...

Cart Abandonment – how to minimise it!

Hubspot recently highlighted 4 steps to increase shopping cart conversion. The first three involve some analysis, testing and possible modifications to your checkout process but the fourth is within every ecommerce site owner’s grasp. Rewarding Repeat Customers...