Category Archives: Ecommerce

Mobile shopping activity up over 2011 holiday period

Posted on January 12 2012 by Rob Willox

Mobile shopping holiday activity up Year on Year
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according [...]

Posted in Ecommerce, Search Engine Optimisation | Leave a comment

The Psychology Drivers of Ecommerce [Infographic]

Posted on December 30 2011 by Rob Willox

The psychological drivers that influences Ecommerce buying decisions
Analysis of psychological drivers influencing online buying behaviour and decisions.
Identifying and knowing what factors are important in the buying cycle and those that can have a positive influence is critical in smoothing the [...]

Posted in Ecommerce, Social Media | Tagged , | Leave a comment

Santa Claus–Master Marketer

Posted on December 27 2011 by Rob Willox

What Santa Knows About Marketing – And You Should Too
Received this article in a newsletter a couple of years ago from Charlie Cook of MarketingForSuccess.com.
It might be a few years old now but still topical, practical and good advice for [...]

Posted in Ecommerce, Inbound Marketing | Leave a comment

Groupon and other Daily Deals–Are they worth it?

Posted on December 6 2011 by Rob Willox

Yes & No!
Sitting on the fence, not really! It depends if you are on the receiving end or giving end.
If you are a consumer you probably love deal-of-the-day (DOD) sites but if you are a retailer you may not be [...]

Posted in Advertising, Ecommerce, Inbound Marketing, Testing | Leave a comment

9 tips to optimise your ecommerce site

Posted on November 2 2011 by Rob Willox

The Get Elastic Blog published today a post entitled 5 Reasons Why Your Ecommerce Site Matters More Than Ever and highlighted 9 areas that can help ecommerce site owners maximise their online activity (see below).

Online sales are growing faster than [...]

Posted in Ecommerce, Search Engine Optimisation | Tagged , , | Leave a comment

Cart Abandonment – how to minimise it!

Posted on August 14 2011 by Rob Willox

Hubspot recently highlighted 4 steps to increase shopping cart conversion. The first three involve some analysis, testing and possible modifications to your checkout process but the fourth is within every ecommerce site owner’s grasp.
Rewarding Repeat Customers
According to the Center for [...]

Posted in Ecommerce, Social Media | Tagged , , , , , | Leave a comment

QR Codes – Subway shopping, just one thing they are good for!

Posted on June 28 2011 by Rob Willox

QR Codes – good for something, then!
In an earlier post, entitled QR Codes: What good are they?, I listed a number of ways that businesses could utilise QR codes to help generate interest, leads and eventually, sales.

For those who were maybe [...]

Posted in Advertising, Ecommerce, Inbound Marketing, Social Media | Tagged , , , , | 1 Comment

Can I have a Cookie, please? Maybe, but not for 12 months say ICO!

Posted on May 26 2011 by Rob Willox

New Laws for the use of cookies that store online user information
May 26th 2011 marks the date when new rules, the EU’s Privacy and Electronic Communications Directive, governing the use of cookies by websites comes into force in the UK [...]

Posted in Advertising, Analytics, Ecommerce, Security, Web Design | Tagged , , , | 3 Comments

QR Codes: What good are they?

Posted on May 13 2011 by Rob Willox

What are QR Codes?
First of all it might be useful to explain a little bit about what they are. WikiPedia gives the definition:-
A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated [...]

Posted in Advertising, Ecommerce, Inbound Marketing, Social Media | Tagged , , , , | 3 Comments

Facebook: The young don’t want to be a friend of your brand!

Posted on March 9 2011 by Rob Willox

The younger generation know what they want from social media
…and it’s not good news for big brands

Although almost three-quarters of 12-17 year olds use social networks to talk about items and products with friends and often make [...]

Posted in Ecommerce, Social Media | Tagged , , , | Leave a comment