Category Archives: Ecommerce

Ecommerce is your shopping basket on the web and extension of your company’s existing sales activity using the internet as the first point of contact.

7 Steps to effective Product Photography

7 Steps to Beautiful DIY Apparel Product Photography

DIY Product Photography for Effective Ecommerce Sales High quality product photography is essential for apparel ecommerce and indeed ecommerce in general. For many customers, your images will determine whether or not they buy your product. Essential doesn’t have to mean expensive but care does need to be taken and some investment made to ensure it is done to the best … Continue reading

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Marketing in the digital age – the personal touch!

Nike Jordan 13s

The personal touch can often be overlooked in the digital marketing age It is often said, not only for marketing but in general, that simple is often best! With the growing dependence on the internet, digital marketing and automation it is easy to forget earlier and effective marketing techniques. With the proliferation of new technologies, platforms and new tools to … Continue reading

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MailChimp Snap, Crackle & Pop!

MailChimp Marketing Software

MailChimp Snap – Mobile Email Marketing App No, it’s not a new marketing campaign for Kellogs Rice Crispies but a new email marketing app from MailChimp! MailChimp Snap is a mobile app to help retailers communicate quickly and easily with their customers about new products just in. Unfortunately, at present it is available for iOS only but MailChimp confirm the … Continue reading

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Mobile commerce – the changing landscape in 2014

Only 38% success from mobile

Mobile eCommerce is growing at a rate-of-knots! But are retailers taking advantage of this next frontier for new customers and the opportunity for higher conversions? The answer seems to be a resounding no, or at least, not yet! The infographic below, analysing mobile conversions, shows that most marketers have been slow to adopt and adapt to the opportunities offered by … Continue reading

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Amazon continues testing for the perfect Shopping Cart!

Amazon Shopping Cart Free Delivery

The continuing evolution of the Amazon shopping cart! Wrote a piece away back in 2009 titled If Amazon is so successful just copy them! The main point was that Amazon’s site had never really undergone a redesign as many do when trying to improve their ecommerce performance but has evolved through a process of testing and incremental change. In another … Continue reading

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Pinterest Beats Facebook & Twitter on Ecommerce Content Sharing [Study]

Best time to post to Social Media

Retailer sharing is Pinterest’s game now! The social network provided the most shares in the ecommerce category with 41 percent, compared to 37 percent for Facebook and 17 percent for Twitter. Pinterest is also strong among travel and hospitality sites, following behind Facebook’s 58 percent. Link: Pinterest Bests Facebook on Ecommerce Content Sharing [Study] via searchenginewatch.com But, what to post … Continue reading

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