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Recent Posts
- How Social Media Login impacts on Ecommerce Engagement
- Enforcement of cookie consent law for analytics not a priority
- EU Cookie Law – will you be prosecuted?
- Is SEO bad? No, but a penalty for over-optimised content!
- Facebook timeline for Business Pages is here!
- Panda is a year old – were you affected?
- Pinterest – is it a useful business tool?
- The State of Inbound Marketing – Hubspot Report & Webinar
- What should site bounce rate be?
- Are QR codes (quick response) catching on at last?
Categories
Category Archives: Ecommerce
Mobile shopping activity up over 2011 holiday period
Mobile shopping holiday activity up Year on Year
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according [...]
Posted in Ecommerce, Search Engine Optimisation
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The Psychology Drivers of Ecommerce [Infographic]
The psychological drivers that influences Ecommerce buying decisions
Analysis of psychological drivers influencing online buying behaviour and decisions.
Identifying and knowing what factors are important in the buying cycle and those that can have a positive influence is critical in smoothing the [...]
Santa Claus–Master Marketer
What Santa Knows About Marketing – And You Should Too
Received this article in a newsletter a couple of years ago from Charlie Cook of MarketingForSuccess.com.
It might be a few years old now but still topical, practical and good advice for [...]
Posted in Ecommerce, Inbound Marketing
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Groupon and other Daily Deals–Are they worth it?
Yes & No!
Sitting on the fence, not really! It depends if you are on the receiving end or giving end.
If you are a consumer you probably love deal-of-the-day (DOD) sites but if you are a retailer you may not be [...]
Posted in Advertising, Ecommerce, Inbound Marketing, Testing
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9 tips to optimise your ecommerce site
The Get Elastic Blog published today a post entitled 5 Reasons Why Your Ecommerce Site Matters More Than Ever and highlighted 9 areas that can help ecommerce site owners maximise their online activity (see below).
Online sales are growing faster than [...]
Posted in Ecommerce, Search Engine Optimisation
Tagged ecommerce, search engine optimisation (seo), seo
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Cart Abandonment – how to minimise it!
Hubspot recently highlighted 4 steps to increase shopping cart conversion. The first three involve some analysis, testing and possible modifications to your checkout process but the fourth is within every ecommerce site owner’s grasp.
Rewarding Repeat Customers
According to the Center for [...]
Posted in Ecommerce, Social Media
Tagged conversion, conversion rate optimisation, cro, optimisation, sm, social media
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QR Codes – Subway shopping, just one thing they are good for!
QR Codes – good for something, then!
In an earlier post, entitled QR Codes: What good are they?, I listed a number of ways that businesses could utilise QR codes to help generate interest, leads and eventually, sales.
For those who were maybe [...]
Posted in Advertising, Ecommerce, Inbound Marketing, Social Media
Tagged advertising, ecommerce, inbound marketing, mobile, qr codes
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Can I have a Cookie, please? Maybe, but not for 12 months say ICO!
New Laws for the use of cookies that store online user information
May 26th 2011 marks the date when new rules, the EU’s Privacy and Electronic Communications Directive, governing the use of cookies by websites comes into force in the UK [...]
Posted in Advertising, Analytics, Ecommerce, Security, Web Design
Tagged advertising, behavioural targeting, google analytics, security
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QR Codes: What good are they?
What are QR Codes?
First of all it might be useful to explain a little bit about what they are. WikiPedia gives the definition:-
A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated [...]
Posted in Advertising, Ecommerce, Inbound Marketing, Social Media
Tagged advertising, ecommerce, mobile, qr codes, social media
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Facebook: The young don’t want to be a friend of your brand!
The younger generation know what they want from social media
…and it’s not good news for big brands
Although almost three-quarters of 12-17 year olds use social networks to talk about items and products with friends and often make [...]







