Category Archives: Ecommerce

Ecommerce is your shopping basket on the web and extension of your company’s existing sales activity using the internet as the first point of contact.

The Mobile web is here and it’s not going away

Posted on February 22 2013 by Rob Willox
ResponsivePlatforms

Mobile browsing is growing but will it make a big impact on ecommerce? There is no doubt that mobile devices are being used to browse the internet more and more. But the jury is still out, as far as I’m concerned, when it’s stated that mobile, in the form of smartphones, will overtake desktop or tablets where ecommerce is concerned! … Continue reading →

Posted in Ecommerce, Inbound Marketing | 2 Comments

Can Rich Snippets boost Ecommerce?

Posted on August 24 2012 by Rob Willox
Schema Rich Snippets

Can Rich Snippets boost Ecommerce ROI? Rich Snippets will be increasingly displayed in search results Rich snippets are the extra information that, when available, show immediately under the title on a search engine listing above the usual meta page description. They give visitors and potential customers an outline of the content of the page they are about to visit. A growing … Continue reading →

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Rich Snippets in the SERPS

Posted on June 3 2012 by Rob Willox

Rich Snippets Last June published a post Google, Yahoo & Bing adopt new web coding microformat highlighting the adoption by the then major search engines of support for Schema.org’s micro-formats. Finished the post with the question:- But the real question is, If we don’t implement the new coding schema, what impact will it have on our search page results rankings? Will pages more … Continue reading →

Posted in Ecommerce, Search Engine Optimisation | Tagged | 1 Comment

Mobile shopping activity up over 2011 holiday period

Posted on January 12 2012 by Rob Willox

Mobile shopping holiday activity up Year on Year Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM. Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over … Continue reading →

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The Psychology Drivers of Ecommerce [Infographic]

Posted on December 30 2011 by Rob Willox

The psychological drivers that influences Ecommerce buying decisions Analysis of psychological drivers influencing online buying behaviour and decisions. Identifying and knowing what factors are important in the buying cycle and those that can have a positive influence is critical in smoothing the passage of potential buyers through your sales funnel. It’s important to remember that not all decisions are made … Continue reading →

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Santa Claus–Master Marketer

Posted on December 27 2011 by Rob Willox

What Santa Knows About Marketing – And You Should Too Received this article in a newsletter a couple of years ago from Charlie Cook of MarketingForSuccess.com. It might be a few years old now but still topical, practical and good advice for just about any marketing activity so thought would share it again! Regardless of the economic climate Santa always … Continue reading →

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