Category Archives: Conversion Rate Optimisation

When visitors arrive from ppc or organic search you have already incurred costs in getting them to click through to your site. Why let them escape – that’s CRO?

Search engine optimization–some common misunderstandings

Common misunderstandings about search engine optimization It’s still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site either themselves or use an outside agency, add their preferred keywords to the meta keywords tag, submit it to Google and then sit back and wait on visitors … Continue reading

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What is your customer lifetime value?

Knowing your customer lifetime value is important! Lifetime Value (LTV) is the essentially the income/revenue that once a customer is aquired they will contribute to your business during the period of time they remain a customer and continue to buy from you. So, why is lifetime value important Knowing the contribution that an average customer makes to your bottom line … Continue reading

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The 10 important elements for landing page design

What are 10 important elements for website landing page design Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right). Organic search results could send a possible customer to a page deeper into your website (a page that may not be as highly optimised, focused or targeted). … Continue reading

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Have you done a WeWe recently?

I’m talking about your customer focus, nothing else, honest! When somebody asks US what it is WE do, at least most of US with a business to run, customers to find, leads to follow up and a host of other concerns, like most people WE  are quite able to rattle on about all the things WE think are important to US … Continue reading

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Meta tags-what are they?

Are Meta tags important? Was asked by a contact only today, “What is a meta tag and how does one get one on my blog.” It’s easy to forget that there are new, inexperienced users, bloggers and website owners who are just starting to get to grips with the terms and often, jargon-laden, advice and information in our industry so… … Continue reading

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Email Marketing Best Practice!

Email best practice and does it apply to everyone?

HTML email marketing do’s but some don’t!

We are constantly reminded and remind clients of what is regarded best practice particularly where html email campaigns are concerned.

But, does it not apply to the big boys and big brand names. Apparently not…

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