Category Archives: Conversion Rate Optimisation

When visitors arrive from ppc or organic search you have already incurred costs in getting them to click through to your site. Why let them escape – that’s CRO?

Acquisition vs. Customer Retention Figures Misleading!

Existing or New Customers

Customer Acquisition versus Customer Retention The infographic below makes interesting reading as it’s long been knows that the probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is a low of 5-20%. Also, existing customers are 50% more likely to try new products and spend 31% more when compared … Continue reading

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Black Friday, Cyber Monday – It’s Xmaaaa…s!

In case anyone has missed it, it’s that time of year again – Christmas and all that goes with it! It’s the time for giving and receiving and that usually means trying to think of gifts to give your special friends and loved ones. It’s never easy and can be difficult to get it right even some of the time! … Continue reading

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10 ways to convert more customers with psychology

10 tactics to ethically convert more customers

Using psychology in the conversion funnel The secret to more sales is understanding what it is your customer wants and offering either a product or service to satisfy that need. In fact, some would say it is the first ‘law’ of marketing. Ethically persuade more customers to say Yes! The following are 10 approaches towards that goal based on a … Continue reading

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Free Shipping or Fast Shipping?

Free Delivery Option

Free Shipping v Fast Shipping/Delivery It’s a regularly asked and often deliberated over question, “Should we offer Free Shipping”? And, there is no right or wrong answer. It often depends on the type of business you’re in and the type and value of products sold. From your customer’s point-of-view, however, free shipping can be a big factor but your decision … Continue reading

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7 issues contributing to cart abandonment!

Cart abandonment rate

Cart Abandonment is a major problem for most ecommerce sites Cart abandonment continues to be be writ large in the minds of almost all ecommerce site owners. If it’s not you are either not aware of it or don’t care about it and losing sales every day of the week. Or, you are one of the few retailers that are … Continue reading

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16 steps to optimise your landing pages

16 steps to better landing pages & five of the biggest mistakes Every page of your web site could be considered a landing page as depending on how effective your search optimisation strategy is a visitor could link to almost any page. Ensuring that page is as relevant as possible and maintains the scent of search is difficult as the exact search … Continue reading

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