by Rob Willox | Jun 2, 2017 | Conversion Rate Optimisation, Google, Search Engine Optimisation
Don’t throw your description away completely – it’s still a valuable asset! UPDATE: Way back in 2010 published the post below about the importance of the meta description tag in encouraging searchers to click-through to your site rather than another... 
by Rob Willox | Mar 6, 2015 | Conversion Rate Optimisation
Customer Acquisition versus Customer Retention The infographic below makes interesting reading as it’s long been knows that the probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is a low of 5-20%.... 
by Rob Willox | Nov 7, 2014 | Conversion Rate Optimisation
In case anyone has missed it, it’s that time of year again – Christmas and all that goes with it! It’s the time for giving and receiving and that usually means trying to think of gifts to give your special friends and loved ones. It’s never... 
by Rob Willox | Aug 15, 2014 | Conversion Rate Optimisation
Using psychology in the conversion funnel The secret to more sales is understanding what it is your customer wants and offering either a product or service to satisfy that need. In fact, some would say it is the first ‘law’ of marketing. Ethically persuade more... 
by Rob Willox | May 6, 2014 | Conversion Rate Optimisation
Free Shipping v Fast Shipping/Delivery It’s a regularly asked and often deliberated over question, “Should we offer Free Shipping”? And, there is no right or wrong answer. It often depends on the type of business you’re in and the type and... 
by Rob Willox | Jul 2, 2013 | Conversion Rate Optimisation, Ecommerce
Cart Abandonment is a major problem for most ecommerce sites Cart abandonment continues to be be writ large in the minds of almost all ecommerce site owners. If it’s not you are either not aware of it or don’t care about it and losing sales every day of the week. Or,...
