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Recent Posts
- Ecommerce conversion dependent on more than just the title!
- Pinterest Analytics paves way for more business marketing facilities
- Google Glass – the future or what?
- The Mobile web is here and it’s not going away
- HTML5 – When will it take over the web development world?
- Will 2013 be The Year of Responsive Design?
- Email Marketing Benchmarking by MailChimp
- Why Danny Sullivan hates SEO!
- Responsive Web Design – Data Disaster highlights its value
- Social Media research confirms marketing/ consumer conflict
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Categories
Can Your Customers Find You?
Category Archives: Conversion Rate Optimisation
16 steps to optimise your landing pages
16 steps to better landing pages & five of the biggest mistakes Every page of your web site could be considered a landing page as depending on how effective your search optimisation strategy is a visitor could link to almost any page. Ensuring that page is as relevant as possible and maintains the scent of search is difficult as the exact search … Continue reading
Search engine optimization–some common misunderstandings
Common misunderstandings about search engine optimization It’s still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site either themselves or use an outside agency, add their preferred keywords to the meta keywords tag, submit it to Google and then sit back and wait on visitors … Continue reading
What is your customer lifetime value?
Knowing your customer lifetime value is important! Lifetime Value (LTV) is the essentially the income/revenue that once a customer is aquired they will contribute to your business during the period of time they remain a customer and continue to buy from you. So, why is lifetime value important Knowing the contribution that an average customer makes to your bottom line … Continue reading
The 10 important elements for landing page design
What are 10 important elements for website landing page design Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right). Organic search results could send a possible customer to a page deeper into your website (a page that may not be as highly optimised, focused or targeted). … Continue reading
Have you done a WeWe recently?
I’m talking about your customer focus, nothing else, honest! When somebody asks US what it is WE do, at least most of US with a business to run, customers to find, leads to follow up and a host of other concerns, like most people WE are quite able to rattle on about all the things WE think are important to US … Continue reading
Meta tags-what are they?
Are Meta tags important? Was asked by a contact only today, “What is a meta tag and how does one get one on my blog.” It’s easy to forget that there are new, inexperienced users, bloggers and website owners who are just starting to get to grips with the terms and often, jargon-laden, advice and information in our industry so… … Continue reading
