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Recent Posts
- Ecommerce conversion dependent on more than just the title!
- Pinterest Analytics paves way for more business marketing facilities
- Google Glass – the future or what?
- The Mobile web is here and it’s not going away
- HTML5 – When will it take over the web development world?
- Will 2013 be The Year of Responsive Design?
- Email Marketing Benchmarking by MailChimp
- Why Danny Sullivan hates SEO!
- Responsive Web Design – Data Disaster highlights its value
- Social Media research confirms marketing/ consumer conflict
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Category Archives: Analytics
Pinterest Doesn’t Generate A Lot Of Sales
Research by Amazon’s Zappos says Pinterest Doesn’t Generate A Lot Of Sales Twitter beats both Pinterest a Facebook even although shoppers are 13 times likelier to share an item they bought with friends on Pinterest than on Twitter, and 8 times likelier than on Facebook. So says Zappos Labs, the research arm of the Zappos online apparel site. They have … Continue reading
Enforcement of cookie consent law for analytics not a priority
Analytics or feature based cookies are pretty low on enforcement scale As the deadline for the enforcement of the UK’s Privacy and Electronic Communications law looms even closer (26 May 2012) there has, at last, been some light and clarity about the rules surrounding the requirement of both informing and getting visitor acceptance of the setting of cookies and in … Continue reading
EU Cookie Law – will you be prosecuted?
Impending enforcement of European Union Cookie Law directive! Last May posted an announcement by ICO (Information Commissioner’s Office) that New Laws for the use of cookies that store online user information were to be introduced on 26 May 2011. The announcement made it clear that websites that don’t comply with the european law directive could be prosecuted with large fines … Continue reading
What should site bounce rate be?
What is your sites bounce rate? “Are you using any website analytics?” is not a question that you generally need to ask a new or potential client as it is easy enough to find out for yourself but it’s surprising just how many sites don’t! Even if Google Analytics is installed, asking, “What is your site’s bounce rate“, although a fairly … Continue reading
Posted in Analytics
Tagged bounce rate, google analytics, search engine optimisation (seo), seo
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Multi Channel Reports Explained
Google Analytics Multi-Channel Funnels Back in August 2011 posted Multi Channel Funnel reports in Google Analytics about the introduction of the new features and the possibilities they offered. Sometimes, particularly for site owners not steeped in analytics, they might not be as simple or easy to understand as they might be when clicking on the option for the first time. Mulit-channel funnel … Continue reading
In 2012 will Google change the way we market on internet?
Is Google becoming the competition? Brian Whalley, search marketer at HubSpot published a blog post on the HBR (Harvard Business School) Blog Network, entitled Google Will Change Web Marketing in 2012, forecasting some of the things Google is doing that will impact on search marketing in 2012 and beyond. He highlighted three areas that will contribute to the changes outlined. … Continue reading
