Category Archives: Advertising

How digital advertising is taking over from traditional technologies and how you can maximise the contribution it makes to your online inbound marketing success.

100 facts that confirm the importance of Inbound Marketing

100 Awesome Marketing Stats, Charts and Graphs Compiled by Hubspot Inbound Marketing they confirm the growing importance of inbound marketing technologies and platforms for today’s businesses both large and small (see slideshow below). Traditional Marketing Traditional or outbound marketing was based on who could shout the loudest and catch the attention of the often uninterested passer-by, be that by press, … Continue reading

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Google: Quality Score – how to improve it!

Quality Score is not a fixed measurement The QS (quality score) shown in your Adwords account is an indicative measure and not an absolute but is an indication of how well Google thinks you’re doing. It is calculated, in real-time, each time a searcher enters a search query and used in the decision if your ad will be shown, what … Continue reading

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QR Codes: What good are they?

What are QR Codes? First of all it might be useful to explain a little bit about what they are. WikiPedia gives the definition:- A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on … Continue reading

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Google: Display Advertising theory

Google outlines the theory of display advertising using ideas taken from science Google’s Neal Mohan, Vice President of Product Management, confirmed their long-term future will be based on display advertising and over the last 6-9 months have outlined their vision. In a blog post last September, he and Barry Salzman, Managing Director of Media & Platforms, stated, “We think that … Continue reading

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Facebook: New Business Pages

Facebook announce new business pages As a Facebook business page user you might have received yesterday, notification of changes to the the way that you will be able to interact with your business page:- Facebook pages are getting an updated layout and several new features to help you engage with your fans. Here’s some of what you’ll be getting: Notifications … Continue reading

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Have you done a WeWe recently?

I’m talking about your customer focus, nothing else, honest! When somebody asks US what it is WE do, at least most of US with a business to run, customers to find, leads to follow up and a host of other concerns, like most people WE  are quite able to rattle on about all the things WE think are important to US … Continue reading

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