Category Archives: Advertising

How digital advertising is taking over from traditional technologies and how you can maximise the contribution it makes to your online inbound marketing success.

Are QR codes (quick response) catching on at last?

QR Codes double in use in 2011 Mobile technology provider Nellymoser reported in Adweek that 8% of magazine ads in December 2011 included an interactive quick-response or QR code compared to 3.6% in January. In a survey of the top 100 magazine titles throughout the year there was an increase in the use of QR codes particularly in the beauty, fashion and home sectors … Continue reading

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Yellow Pages continues to decline

Yellow Pages – Even less walking for your fingers! Last year, almost to the day, received my new copy of Yellow Pages for our local area. The new one just popped through the door (there was a time when it couldn’t fit through the letterbox). Posted last year entitled Is Yellow Pages still Good Value on it’s new format and … Continue reading

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Groupon and other Daily Deals–Are they worth it?

Yes & No! Sitting on the fence, not really! It depends if you are on the receiving end or giving end. If you are a consumer you probably love deal-of-the-day (DOD) sites but if you are a retailer you may not be as delighted! As a consumer you will obviously find daily deal sites valuable but businesses are divided on … Continue reading

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Google Places – It’s changing face

New Look for Google Places Google announced last Thursday changes to the look and layout of their Google Places listings. More importantly they are dopping or, at least, relegating 3rd party reviews and mentions giving them a lower priority. It would appear they are giving reviews from Google account users a higher and more prominent role and have added more … Continue reading

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QR Codes – Subway shopping, just one thing they are good for!

QR Codes – good for something, then! In an earlier post, entitled QR Codes: What good are they?, I listed a number of ways that businesses could utilise QR codes to help generate interest, leads and eventually, sales. For those who were maybe unsure of what they were, I used the example of supermarket checkouts to give an elementary explanation, where … Continue reading

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Can I have a Cookie, please? Maybe, but not for 12 months say ICO!

New Laws for the use of cookies that store online user information May 26th 2011 marks the date when new rules, the EU’s Privacy and Electronic Communications Directive, governing the use of cookies by websites comes into force in the UK and across Europe. (See BBC video below for an overview.) For those who can remember the Cookie Bear in … Continue reading

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