Author Archives: Rob Willox

About Rob Willox

Inbound Marketing and SEO professional working and living in Scotland. Owner of Search Marketing company, WebMedia Inbound Marketing dedicated to helping small businesses get more from the internet and improve their profitability.

Google Updates Search Quality Rating Guidelines

Blog Checklist

‘Quality’ web pages rank better and speed is a big factor! Back in 2013, Google confirmed that their search algorithm was continually evolving and the results monitored by human raters. As confirmation they published their human rating guidelines to offer a level of transparency to help webmasters understand what Google looks for in web pages. They have updated the guidelines … Continue reading

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7 Steps to effective Product Photography

7 Steps to Beautiful DIY Apparel Product Photography

DIY Product Photography for Effective Ecommerce Sales High quality product photography is essential for apparel ecommerce and indeed ecommerce in general. For many customers, your images will determine whether or not they buy your product. Essential doesn’t have to mean expensive but care does need to be taken and some investment made to ensure it is done to the best … Continue reading

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Marketing in the digital age – the personal touch!

Nike Jordan 13s

The personal touch can often be overlooked in the digital marketing age It is often said, not only for marketing but in general, that simple is often best! With the growing dependence on the internet, digital marketing and automation it is easy to forget earlier and effective marketing techniques. With the proliferation of new technologies, platforms and new tools to … Continue reading

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Online Customer Reviews – How important are they?

The Importance Of Online Customer Reviews [Infographic]

How important are customer reviews to shoppers? It turns out, gleaned from recent study, that customer reviews are very important. It shows that 90% of consumers will read online reviews before visiting either an online or bricks-and-mortar store. It appears that 88% of consumers trust online reviews as much as personal recommendations. Some of the key findings:- For nearly 9 … Continue reading

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Onsite User Behaviour as a Ranking Signal

User Behaviour Data as a Ranking Signal

Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access. Click-through rate analysis is one of the most prominent search quality feedback signals Read full article about Onsite User Behaviour as … Continue reading

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Acquisition vs. Customer Retention Figures Misleading!

Existing or New Customers

Customer Acquisition versus Customer Retention The infographic below makes interesting reading as it’s long been knows that the probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is a low of 5-20%. Also, existing customers are 50% more likely to try new products and spend 31% more when compared … Continue reading

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