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Search Results for: Google Adwords
In 2012 will Google change the way we market on internet?
Is Google becoming the competition?
Brian Whalley, search marketer at HubSpot published a blog post on the HBR (Harvard Business School) Blog Network, entitled Google Will Change Web Marketing in 2012, forecasting some of the things Google is doing that will [...]
Yellow Pages continues to decline
Yellow Pages – Even less walking for your fingers!
Last year, almost to the day, received my new copy of Yellow Pages for our local area. The new one just popped through the door (there was a time when it couldn’t [...]
Posted in Advertising, Inbound Marketing
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Is SEO Spam? Google says No!
Does Google regard SEO as spam is a legitimate question particularly after the announcement they made only last week in which they stated that search terms would be encrypted for signed-in users.
Lost keyword referral data
Effectively, what that means is that [...]
Google: Quality Score – how to improve it!
Quality Score is not a fixed measurement
The QS (quality score) shown in your Adwords account is an indicative measure and not an absolute but is an indication of how well Google thinks you’re doing.
It is calculated, in real-time, each time [...]
Posted in Advertising, Google, PPC, Testing
Tagged advertising, adwords, PPC, quality score (qs), testing
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Google: PPC Instant Preview – How will it impact CTR?
Google instant serps preview
Most browsers (searchers that is) will have used, seen or at least have been aware of the instant preview option available for search results (the little magnifying glass alongside page title).
What impact it had on click-through rates [...]
Posted in Google, Inbound Marketing, PPC, Search Engine Optimisation
Tagged PPC, search engine optimisation (seo)
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The 10 important elements for landing page design
What are 10 important elements for website landing page design
Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right).
Organic search results could point a possible customer to [...]
Adwords Quality Score Explained by Google
Google video explains the effect of Quality Score (QS)
Much has been discussed, written and explained both here and elsewhere about how Quality Score impacts your Adwords PPC advertising.
Google keeps all things pretty close to their chest so when they make the effort and take the time to give a few insights into their thinking, in this case the Adwords’ Bid Auction process, we should all take the time and make an effort to listen.
The problem with Google’s personalised search
Happy to be in the top 10 of Google search!
Have you ever searched for your own company’s main keyword and are quite happy to see your site appear in the top 5 or on first page?
Have you ever repeated the search on another computer and been surprised not to see it at all?
Have you consistently seen your site in the top 10 results but not seen the expected increase in visitors higher rankings can achieve?
Google Adwords Search Funnels
Google announces new paid search reporting facilities but there are concerns
On March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels.
Search Funnels introduce a new level of reporting which show, among other data, the ad click and impression behavior that relates to and contributes to the process leading to a final conversion.
Although a welcome addition for PPC paid search marketing the announcement has raised a few concerns from industry professionals as it involves the sharing of conversion data.
Posted in Conversion Rate Optimisation, Google, PPC, Testing
Tagged conversion rate optimisation, cro, google, PPC, testing
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The writing on the wall for traditional advertising
UK Internet/Digital Advertising shows another year of growth
Online/digital advertising expenditure in UK showed a 4.2% increase to £3.5 billion in 2009 bucking the trend seen in other areas of the advertising industry.
Search advertising exceeded £2 billion with video ads showing the greatest growth. The figures for online grew during 2009 despite an overall decline in the total UK advertising spend.
Is this the death knell for traditional advertising?
Posted in Advertising, Inbound Marketing, Testing
Tagged advertising, inbound marketing, testing, trends
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