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10 ways to convert more customers with psychology

10 ways to convert more customers with psychology

by Rob Willox | Aug 15, 2014 | Conversion Rate Optimisation

Using psychology in the conversion funnel The secret to more sales is understanding what it is your customer wants and offering either a product or service to satisfy that need. In fact, some would say it is the first ‘law’ of marketing. Ethically persuade more...
SEO’s Two Most Important Tactics

SEO’s Two Most Important Tactics

by Rob Willox | Aug 12, 2014 | Search Engine Optimisation, Social Media

A recent blog post, titled as the above, on SiteProNews started out with the following paragraph It used to be a fairly accurate statement to say that SEO was a finite task. You executed some keywords, meta-data, and a few tricks of the trade, and then focused on your...
Google starts using HTTPS as ranking signal!

Google starts using HTTPS as ranking signal!

by Rob Willox | Aug 7, 2014 | Search Engine Optimisation

Google confirms security is a top priority – now using HTTPS as a ranking signal It might not be too much of a surprise as people using Search, Gmail and Google Drive, for example, already have an automatic secure connection to these Google services. A spokesman at...

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