Monthly Archives: January 2012

Are QR codes (quick response) catching on at last?

QR Codes double in use in 2011 Mobile technology provider Nellymoser reported in Adweek that 8% of magazine ads in December 2011 included an interactive quick-response or QR code compared to 3.6% in January. In a survey of the top 100 magazine titles throughout the year there was an increase in the use of QR codes particularly in the beauty, fashion and home sectors … Continue reading

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Is Google+ catching up?

No Google+ business page yet? Maybe time to think about it! Social media is sometimes over-hyped and too much influence given to it, by what appears to be an increasing number of experts and gurus, some of whom just jump on any passing new bandwagon, and start to lay down untested and unverified rules of engagement! However, Social Media is … Continue reading

Posted in Google, Search Engine Optimisation, Social Media | Leave a comment

Mobile shopping activity up over 2011 holiday period

Mobile shopping holiday activity up Year on Year Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM. Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over … Continue reading

Posted in Ecommerce, Search Engine Optimisation | Leave a comment

Facebook’s new timeline is almost upon us!

Facebook’s new look timeline Facebook’s new timeline is being phased in worldwide and will become the standard view from the 18 January 2012. The new Facebook Timeline will eventually go live for everyone on Facebook on the above date whether or not the user has taken the time to set it up, check it out, organise, clean it up or … Continue reading

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Multi Channel Reports Explained

Google Analytics Multi-Channel Funnels Back in August 2011 posted Multi Channel Funnel reports in Google Analytics about the introduction of the new features and the possibilities they offered. Sometimes, particularly for site owners not steeped in analytics, they might not be as simple or easy to understand as they might be when clicking on the option for the first time. Mulit-channel funnel … Continue reading

Posted in Analytics, Google, Testing | Tagged , | 1 Comment

Social Media Marketing–The A to Z

Social Media Marketing Dictionary: 120 Terms to Know Hubspot  recently posted the list below of some of the most commonly used social media terms and I make no apologies for repeating it below as it is useful for everybody. The Social Media scene changes quite rapidly with new and sometimes innovative ways of both using and benefitting from it. The … Continue reading

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