Monthly Archives: October 2010

Google’s new WebP image file format

Google announces a new web image format to rival jpeg

Google is attempting to launch a new image file format called WebP which is claims is just as good as jpeg with a 40% file size reduction.

Google estimates that 65% of web properties on the web are images representing a quarter of the total amount of data accessed and transferred on the web.

A change to the WebP format for the web could result in a 26% spreed increase?

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