Monthly Archives: September 2010

Google Instant – How will it affect you?

Google Instant

Since going live last week there has been much published and posted regarding the most recent innovation by Google – Google Instant.

How will it affect search, search marketing and SEO for businesses seeking that all important first page listing?

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Posted in Analytics, Google, Search Engine Optimisation | Tagged , | 2 Comments

Using description tag creatively to boost conversion

How the description tag can improve clickthrough and conversion

Google search resultsIn a previous blog post regarding the description tag for search marketing, even although Google no longer (or ever did) use it in their search algorithm, it was suggested that it was still important enough to take time crafting it effectively.

Matt Cutts, head of Google’s Webspam team, did confirm that it is still used, and displayed below the page title in search page results, when relevant to the search terms entered.

So, how can it be used effectively to help increase clickthrough rates?

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Posted in Conversion Rate Optimisation, Search Engine Optimisation | Tagged , , , | 3 Comments