- 10 Web Design Trends to boost Conversion in 2016
- Google Updates Search Quality Rating Guidelines
- 7 Steps to effective Product Photography
- Marketing in the digital age – the personal touch!
- Online Customer Reviews – How important are they?
- Onsite User Behaviour as a Ranking Signal
- Acquisition vs. Customer Retention Figures Misleading!
- Not being Mobile Friendly WILL affect your search rankings!
- Will mobile-friendly label hurt your search traffic?
- Black Friday, Cyber Monday – It’s Xmaaaa…s!
Monthly Archives: September 2010
Since going live last week there has been much published and posted regarding the most recent innovation by Google – Google Instant.
How will it affect search, search marketing and SEO for businesses seeking that all important first page listing?
How the description tag can improve clickthrough and conversion
In a previous blog post regarding the description tag for search marketing, even although Google no longer (or ever did) use it in their search algorithm, it was suggested that it was still important enough to take time crafting it effectively.
Matt Cutts, head of Google’s Webspam team, did confirm that it is still used, and displayed below the page title in search page results, when relevant to the search terms entered.