Monthly Archives: May 2010

How small changes increased clickthrough by 40%+

Would you like an increase of 40% in shopping cart conversions?

Which e-commerce basket start page persuaded 40%+ more people to carry on with the checkout process during this Which Test Won test?

Shopping cart abandonment rates are a continual headache for web based shops and consistently run at about the 60% mark.

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The problem with Google’s personalised search

Happy to be in the top 10 of Google search!

Have you ever searched for your own company’s main keyword and are quite happy to see your site appear in the top 5 or on first page?

Have you ever repeated the search on another computer and been surprised not to see it at all?

Have you consistently seen your site in the top 10 results but not seen the expected increase in visitors higher rankings can achieve?

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Optimising for “Bricks & Mortar” Sales

Making the most of every visitor on- and off-line!

Depending on the type of business or market segment it is sometimes an advantage to seek to attract site visitors to your “bricks & mortar” stores.

If you are an online business that sees an advantage in face-to-face interaction there are a number of challenges and issues to be faced and addessed to enable that process.

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