Monthly Archives: April 2010

Mobile marketing/advertising continues to grow

Mobile use sees further substantial growth

In the most recent IAB (Internet Advertising Bureau) and PricewaterhouseCooper’s annual report it indicated that despite an overall decrease in ad spend mobile advertising rocketed. (Brand Republic Report)

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Google Adwords Search Funnels

Google announces new paid search reporting facilities but there are concerns

On March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels.

Search Funnels introduce a new level of reporting which show, among other data, the ad click and impression behavior that relates to and contributes to the process leading to a final conversion.

Although a welcome addition for PPC paid search marketing the announcement has raised a few concerns from industry professionals as it involves the sharing of conversion data.

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Posted in Conversion Rate Optimisation, Google, PPC, Testing | Tagged , , , , | Leave a comment