- Google Updates Search Quality Rating Guidelines
- 7 Steps to effective Product Photography
- Marketing in the digital age – the personal touch!
- Online Customer Reviews – How important are they?
- Onsite User Behaviour as a Ranking Signal
- Acquisition vs. Customer Retention Figures Misleading!
- Not being Mobile Friendly WILL affect your search rankings!
- Will mobile-friendly label hurt your search traffic?
- Black Friday, Cyber Monday – It’s Xmaaaa…s!
- MailChimp Snap, Crackle & Pop!
Monthly Archives: April 2010
Mobile use sees further substantial growth
In the most recent IAB (Internet Advertising Bureau) and PricewaterhouseCooper’s annual report it indicated that despite an overall decrease in ad spend mobile advertising rocketed. (Brand Republic Report)
Google announces new paid search reporting facilities but there are concerns
On March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels.
Search Funnels introduce a new level of reporting which show, among other data, the ad click and impression behavior that relates to and contributes to the process leading to a final conversion.
Although a welcome addition for PPC paid search marketing the announcement has raised a few concerns from industry professionals as it involves the sharing of conversion data.