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Monthly Archives: August 2009
OFT is to investigate ecommerce and behavioural targeting
The Office of Fair Trading (OFT), the UK consumer protection watchdog, has indicated that it will investigate internet advertising techniques and online pricing tactics that mislead consumers.
As part of its brief it will also include price comparison sites and the increasing application of behavioural targeting in relation to online advertising.
An outcome of the investigation could result in an industry code of practice on advertising and pricing if the OFT finds significant evidence of misleading, unfair or unethical behaviour being employed by online retailers.