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Recent Posts
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- Pinterest Analytics paves way for more business marketing facilities
- Google Glass – the future or what?
- The Mobile web is here and it’s not going away
- HTML5 – When will it take over the web development world?
- Will 2013 be The Year of Responsive Design?
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- Why Danny Sullivan hates SEO!
- Responsive Web Design – Data Disaster highlights its value
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Can Your Customers Find You?
Monthly Archives: July 2009
More Twitter and other social media
Is the jury still out on Twitter?
Twitter is only one of a number of ‘social’ sites and the main reason for creating a Twitter account was to test whether it could be useful or just hype.
I posted a blog entry titled “Website optimisation – what good can it do?” and posted a tweet “To SEO or WSO, that is the question?” pointing to the blog post.
Advertising – trend towards the internet
Internet advertising on the increase but needs to be different than traditional model
A recent new LinkedIn Research Network/Harris Poll has found that the majority (92%) of advertisers are using Internet advertising in their media campaigns as reported on WebProNews.
It’s not surprising that there is a trend towards all the forms of internet advertising given the size of the mall and ‘footfall’ but…
Advertising – If you can’t measure it, don’t do it!
If you can’t measure it, don’t do it!
… as Peter Drucker, regarded as the father of modern business management practice is noted for saying, “if you can’t measure it, you can’t manage it”.
And if you can’t manage it you can’t control its effects or impact on what you are trying to achieve.
I would go one step further and say that “if you can’t measure it, don’t do it!”. Unless, of course, you are prepared to make, at least, some small effort in the attempt.
And, I would add, that it should apply to every form of marketing activity regardless of the medium.
Why do Search Engine Optimisation (SEO)?
Search Engine Optimization – Why bother?
Each and every day there are thousands, if not millions, of new web sites launched and literally millions of web pages created, added, and updated competing for exposure and space in searchers browsers.
Difficult for new sites to get noticed
It is particularly difficult for new web sites to get indexed and found by interested visitors unless they are designed from the ground up to be search engine friendly.
Posted in Search Engine Optimisation
Tagged search, search engine optimisation (seo), seo
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Why Website Optimisation
Website optimisation – what good can it do?
Two sides of the same coin
SEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways.
SEO builds traffic and drives visitors to your site and WSO converts them to paying customers & clients.
Posted in Conversion Rate Optimisation
Tagged conversion, conversion rate, optimisation
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