Monthly Archives: July 2009

More Twitter and other social media

Is the jury still out on Twitter?

Twitter is only one of a number of ‘social’ sites and the main reason for creating a Twitter account was to test whether it could be useful or just hype.

I posted a blog entry titled “Website optimisation – what good can it do?” and posted a tweet “To SEO or WSO, that is the question?” pointing to the blog post.

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Advertising – trend towards the internet

Internet advertising on the increase but needs to be different than traditional model

A recent new LinkedIn Research Network/Harris Poll has found that the majority (92%) of advertisers are using Internet advertising in their media campaigns as reported on WebProNews.

It’s not surprising that there is a trend towards all the forms of internet advertising given the size of the mall and ‘footfall’ but…

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Advertising – If you can’t measure it, don’t do it!

If you can’t measure it, don’t do it!

… as Peter Drucker, regarded as the father of modern business management practice is noted for saying, “if you can’t measure it, you can’t manage it”.

And if you can’t manage it you can’t control its effects or impact on what you are trying to achieve.

I would go one step further and say that “if you can’t measure it, don’t do it!”. Unless, of course, you are prepared to make, at least, some small effort in the attempt.

And, I would add, that it should apply to every form of marketing activity regardless of the medium.

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Why do Search Engine Optimisation (SEO)?

Search Engine Optimization – Why bother? 

Each and every day there are thousands, if not millions, of new web sites launched and literally millions of web pages created, added, and updated competing for exposure and space in searchers browsers.

Difficult for new sites to get noticed

It is particularly difficult for new web sites to get indexed and found by interested visitors unless they are designed from the ground up to be search engine friendly.

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Why Website Optimisation

Website optimisation – what good can it do?

Two sides of the same coin

SEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways.

SEO builds traffic and drives visitors to your site and WSO converts them to paying customers & clients.

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